For this project, I led Goss Life on a comprehensive journey to create a unique and engaging identity for a social media and news network tailored specifically targeted toward gamers and young professionals. Starting from scratch, I developed a cohesive branding strategy that encapsulates the dynamic and vibrant nature of the target audience. This included designing a modern and memorable logo, selecting a bold color palette, and crafting a distinctive typography system that reflects the energetic and innovative spirit of Goss Life. Our branding efforts ensured that every visual element consistently conveyed the brand’s identity and resonated with the community it aimed to serve.

In parallel, I designed a user-centric website that seamlessly integrates social media functionalities with real-time news updates. The design system we implemented focused on intuitive navigation, responsive layouts, and interactive features to enhance user engagement. We prioritized accessibility and inclusivity, ensuring that the platform is easy to use for all individuals. The website’s sleek and modern interface, combined with its robust performance, provides users with a seamless experience, whether they are catching up on the latest news or connecting with fellow gamers and professionals.